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Yapta Partners with to Expand Hotel Search

Yapta Enhances Hotel Rate Tracking Service by Partnering with Leading Hotel Reservation Agency

Seattle – July 30, 2010 –, the airfare tracking and hotel rate tracking service, today announced that it has integrated hotel search results from, and is now able to track hotel prices on a much broader selection of properties. Using Yapta’s enhanced hotel rate tracking service, travelers can monitor pricing on over 196,000 domestic and international properties and be alerted via email when prices drop.

Unlike “opaque” accommodation booking services that do not allow travelers to see the specific hotel property they are bidding on, Yapta enables travelers to designate the hotel they are most interested in and be automatically alerted when the rate drops – or when it reaches a desired price point. Yapta diligently checks for the lowest published rate of a tracked hotel and reports decreases to the traveler with a custom email that links them to the savings opportunity.

“Adding hotel content from will only increase the savings opportunities that Yapta can deliver to travelers,” said Tom Romary, president and CEO of Yapta. “It will also give more hoteliers another channel to market lower prices to an audience of highly qualified travel shoppers and increase conversion. No matter how you slice it, hotel rate tracking is a win-win for both the consumer and supplier.”

Yapta launched its hotel rate tracking service in March 2009 and has since monitored pricing on hundreds-of-thousands of hotel properties for travelers. To date, Yapta has alerted travelers to more than $350 million in savings.

“Partnering with Yapta not only broadens the distribution of our hotels content, but it also gives travelers a better opportunity to comparison shop and get the best deal on their hotel,” said Jacob Kivett, Affiliate Sales Manager, North America from “Our goal is simply to provide business and leisure travelers with an efficient and cost-effective way to book hotel accommodations – and Yapta helps us achieve that.”

About, Your Amazing Personal Travel Assistant, provides do-it-yourself travel planners with the tools and information needed to get the best value on their flight and hotel bookings. Yapta enables travelers to find their ideal flights and hotels, track prices, and save money when prices drop. By helping consumers tap into “guaranteed airfare” polices offered by many airlines, Yapta also helps travelers obtain an airline refund when the price of their purchased flight becomes available for less. For more information visit: or

About B.V., part of (Nasdaq:PCLN), owns and operates™, one of the world’s leading online hotel reservations agencies by room nights sold, attracting over 30 million unique visitors each month via the Internet from both leisure and business markets worldwide.

Established in 1996, B.V. guarantees the best prices for any type of property, ranging from small independent hotels to a five star luxury through The website is available in 36 languages and offers over 86,000 hotels in 81 countries. B.V. is based in Amsterdam, the Netherlands, and is supported internationally from offices in: Amsterdam – Athens – Barcelona – Berlin – Cambridge – Cape Town – Dubai – Dublin – Grand Rapids – Istanbul – London – Loulé (PT) – Lyon – Madrid – Montréal – Moscow – Munich – New York – Orlando – Paris – Rome – San Francisco – Sāo Paulo – Singapore – Stockholm – Sydney – Tokyo – Vienna – Warsaw – Zürich.