Company News

Yapta Hires Veteran Travel Industry Executive to Spearhead Sales

Former American Express and Travel Leaders Executive, Roger Gould named VP of Sales

Seattle, WA – November 29, 2011 Yapta, the leading provider of airfare price assurance solutions for companies looking reduce T&E expenses, today announced the appointment of Roger Gould as vice president of sales. Gould, a travel industry veteran with more than 20 years of sales experience, will be responsible for cultivating the increasing demand for Yapta’s business services offering.

“Roger has a deep travel industry pedigree and a solid track record of corporate sales success, making him a tremendous asset to our management team,” said Tom Romary, Yapta co-founder and CEO. “He will play a vital role for Yapta, working with both our early pilot customers, and with those companies that are just now discovering the airfare savings that they can achieve by working with us.”

Gould is the former Vice President of Global Sales for Travel Leaders where he led the business travel sales team and its expansion into the corporate card market. Prior to working with Travel Leaders, Gould served as Director of Sales for American Express Business Travel where he led mid-market sales and played a leading role in helping innovate new strategies for capturing “non T&E” and “business retail” corporate spending. Most recently, Gould had co-founded Biz Travel Consultants, a travel management consulting firm specializing in contract negotiations, partner and technology evaluations, and program benchmarking.

“Yapta’s unique model for capturing airfare savings is opening a lot of eyes in the corporate travel space,” Gould said. “The company’s technology helps customers gain greater visibility into their corporate airfare and quickly capture savings in a way never before available. It’s an exciting opportunity for me to help bring this solution to the forefront and enable our clients to maximize the value of their travel dollar.”

Yapta is the leading provider of travel price assurance solutions for companies looking to reduce T&E expenses. Yapta’s technology enables travel procurement professionals to monitor the price of their corporate airfare bookings and capture valuable supplier credits when a lower airfare price becomes available prior to takeoff. To find out how Yapta’s corporate customers have saved an average of $28 per itinerary, visit or contact us at