Veteran Marketing Executive to Drive Expansion into International Markets and Introduce New Product Offerings
SEATTLE – June 26, 2018 – Yapta, the leading provider of airfare and hotel price tracking services, today announced that Michael Smith has joined the organization as Chief Marketing Officer and will oversee the Yapta brand as the company expands into international markets to meet the growing demand from corporate travel buyers. Smith will also oversee the introduction of new Yapta products that expand the product portfolio for both business and consumer segments.
“Michael is going to play a vital role in helping Yapta accelerate its growth and strengthen its leadership position in the global marketplace,” said James Filsinger, President and CEO of Yapta. “I’m thrilled to have him on our team as we continue to broaden the scope of our services and unlock new customer segments.”
Smith has over 25 years of experience in B2B enterprise technology marketing with a focus on helping organizations build marketing and sales functions to drive new product growth. He has extensive experience driving demand in direct sale, channel sale, and credit card sale business models. Previously, Smith was the Vice President of Global Marketing for Changepoint Inc. where he was responsible for all aspects of the marketing function. Prior to Changepoint, Smith spent ten years in the Unified Communications space with marketing leadership roles at Microsoft, Cisco and Avaya. He also had management consulting roles at Deloitte Consulting and PriceWaterhouseCoopers. Smith holds an MBA from the Carnegie Mellon Tepper School and a BS in Information Systems also from Carnegie Mellon.
It’s an exciting time to join Yapta and to introduce the brand to corporate travel managers in countries around the world,” Smith said. “There is a tremendous opportunity to save money on travel and we have an innovative portfolio of new products under development that we are excited to share with our business and consumer users.”
Yapta’s mission is simple: To give our customers confidence in travel. To that end, we are the world’s leading company for airfare and hotel rate price assurance, analytics, and cost savings. We dynamically monitor billions of prices every month, and transform that data into highly meaningful savings, insights, and reports. Since 2007, we’ve brought technology leadership to the travel landscape and our 8,000+ corporate customers. Recently named to Deloitte’s Fast500 for North America for 2017, Yapta pioneered the category of travel price assurance. We’re driven to help build confidence in our customers’ travel programs.