Last month we had the opportunity to bring together 13 of our clients for a two-day Customer Advisory Board (CAB) meeting in Austin, Texas at the Hyatt Regency Lost Pines Resort and Spa.
This was our third-annual event for the CAB, and by far our most successful. Each year we gather feedback from these clients on what’s working for them by using Yapta, what could be improved, what was great about this meeting and what they’d like to see next year. So, we listened and delivered. Instead of a one-day event, we transformed the meeting into a one and a half day experience, packed full of networking, content and some really tasty Austin-themed dinners.
Among the many discussions that take place during the CAB meeting, we always aim to gather intel on what the major goals of our clients are each year. Because most of the CAB members are Travel Managers, it’s important to find out if our product offerings are still in line with what they deem most critical for their job, department and company’s end goals.
This year we learned many of the focus areas for Travel Managers, here are the top 5:
- Saving money for their travel program.
- Enhancing traveler experience (i.e. no disruptions).
- Keeping travelers within policy and boosting compliance.
- Ensuring traveler safety and security.
- Gaining access to data about travel.
In addition to getting information on priorities, we were able to gain valuable feedback on our own products. We had breakout sessions to review both FareIQ and RoomIQ, which led to some really great discussions around our existing dashboards and how to improve them to suit the needs of our clients.
As much ‘business talk’ as this event involved, we also made sure to include some fun! On day 2 we took a break to meet the resident Texas Longhorns, T-Bone and Ribeye [pictured below].
We left this CAB meeting feeling deep appreciation for our fantastic clients, and are excited to see what next year’s event brings.