Dynamic Pricing in the Corporate Travel Market

Looking back, July was a big month for Yapta. It was not only our biggest splash at GBTA 2016, but it also marked the third annual release of Yapta’s corporate travel pricing trends white paper. Part of what makes Yapta unique is the deep analytics and data insights we provide to our customers. Yapta’s IQ Technology dynamically monitors ticketed airfare and booked hotel rooms, sending instant alerts to travel managers and travel management companies (TMCs) when prices drop on identical itineraries and comparable rooms. We store all the data from these alerts and look for trends that are important to the corporate travel industry.

The 2015-2016 study was sourced from corporate airfare and hotel room prices tracked by FareIQ and RoomIQ and represents over 2.5 million itineraries. The airfare and hotel price-drop alert data used in this analysis reflects over $2 billion in travel expenditures by large and mid-sized corporations, including both domestic and international travel. The analysis is based on savings alert activity, which indicates airfare and and hotel pricing volatility, as alerts are only sent when prices drop.

The report covers a variety of corporate travel trends, including in-depth analysis for:


  • Domestic and international travel
  • Pricing data for airfare and hotel stays
  • Airlines and hotel brands
  • Origins and destinations
  • Top cities
  • Advance purchase
  • Savings for public vs. negotiated rates

Many surprising results were found in the study, including a heavy airfare volatility for Dallas/Fort Worth in Domestic Origin and Destination (O & D) and concentration in Asian airlines (Japan Airlines International, Asiana Airlines, Singapore Airlines) for airline volatility. In our hotel insights, we found that while it may seem counterintuitive, many hotels are making lower rates available that include an improvement in amenity.

If you would like to read more, download the full white paper here.