About us

Our team is dedicated to saving you money


ur sole focus is to save our customers money. Founded in 2007, Yapta is guided by technology experts and veterans of the travel management industry. We know what it’s like to balance travel budgets, wondering whether it’s better to book now or wait and see. To find the greatest savings, we developed FareIQ™ and RoomIQ™ Intelligent Price Tracking™ services for corporate travel and Yapta price tracking technology for personal travel.

We’re delighted with the results. We’ve tracked pricing on millions of flights, executed over one billion price checks and identified over $550 million in savings for travelers. We look forward to helping you streamline your travel budget.

Leadership team

James Filsinger | President and CEO

Valerie LaymanJames has more than 20 years of experience in the travel industry with proven success in CEO, M&A and Business Development roles within global startups and Fortune 500 companies. Prior to joining Yapta, James was CEO of EZYield.com, Inc. where he was responsible for orchestrating the sale of the company to TravelClick. Earlier in his career, James was CEO and General Manager of Moneydirect, an international joint venture between Sabre Inc. (USA) and Amadeus IT (Spain) that processed over $2.5 billion in travel payment transactions annually. Prior to Moneydirect, he spent more than a decade at Sabre Holdings where he served as VP of New Business Ventures, among other roles within the organization. James is active in the Washington Technology Industry Association (WTIA), and was named one of the Top 25 Most Influential Executives in the Business Travel Industry for 2013.  James holds an MBA and BA in Accounting, both from Washington State University. Go Cougs!!


Valerie Layman | Chief Product & Services Officer

Valerie LaymanValerie brings over 20 years of experience developing and executing product and software strategies to help companies manage and grow their business in both the emerging and Fortune 500 markets. Valerie has spent over 8 years focused specifically in the emerging online travel technology space. Prior to leading Yapta’s product management and client management teams, Valerie served as Director of Product Management at Orbitz’ corporate travel division, leading the efforts to bring a consumer product into the managed corporate travel market.  While at Orbitz, Valerie was also responsible for the delivery of Orbitz’ key strategic differentiator, direct-connects to airline suppliers. Prior to her work at Orbitz, Valerie spent 9 years as a process and delivery consultant for Accenture, leading strategy and solution planning initiatives as well as managing complex application development efforts. Valerie has a BS in Marketing and an MBA from Kansas State University.


Aaron Martin | Chief Financial Officer

Aaron MartinAaron is a finance executive with over 12 years of diverse experience in financial leadership, consulting, and public accounting. Prior to joining Yapta, Aaron led the financial planning and analysis function at INRIX, a traffic technology and analytics company. Before INRIX, Aaron led all finance operations at Tellabs Access, a telecom and optical networking company, where he was integral to the company’s successful spin-off from its parent, Tellabs Inc. Aaron’s previous experience also includes manager positions at Cornerstone Research, an economic consulting firm, and PricewaterhouseCoopers. Aaron has a BBA from University of Washington and an MBA from Columbia Business School.


Brandon Evans | Chief Technology Officer

Brandon EvansBrandon is a technology leader with over 15 years of experience in software development with a proven track record for driving technical vision, strategy, and execution in both SMB and large enterprises. Prior to joining Yapta, Brandon was the Executive Vice President of Technology for Changepoint Inc. where he spent eight years growing and leading their software development and SaaS operational functions, which spanned the acquisition and integration of Daptiv LLC, and the acquisition and integration of barometerIT. Prior to Changepoint, Brandon held technology leadership positions at Amdocs Interactive (formerly Qpass) where he launched multiple features and products, including a software development kit used to accelerate delivery of mobile and web storefronts for mobile carriers. Brandon is a US Navy veteran and self-taught programmer. Go Hawks!


Michael Smith | Chief Revenue Officer

Michael SmithMichael has over 25 years of experience in B2B enterprise technology marketing with a focus on helping organizations build marketing and sales functions to drive new product growth. He has extensive experience driving demand in direct sale, channel sale, and credit card sale business models. Previously, Michael was the Vice President of Global Marketing for Changepoint Inc. where he was responsible for all aspects of the marketing function. Prior to Changepoint, Michael spent ten years in the Unified Communications space with marketing leadership roles at Microsoft, Cisco and Avaya. He also had management consulting roles at Deloitte Consulting and PriceWaterhouseCoopers. Michael holds an MBA from the Carnegie Mellon Tepper School and a BS in Information Systems also from Carnegie Mellon.


Carol Dacunto | Director, Client Services

Carol DacuntoCarol has an extensive corporate travel background that spans 25 years and includes proven success in both client services and product management. Prior to joining Yapta she worked in Senior Account Development and Product Management roles for Orbitz for Business, driving and executing on strategic initiatives focused on online and operational efficiencies. At Orbitz Carol was also responsible for innovating and enhancing the online user experience and integration capability of the booking tool.  She spent a significant amount of time in the traditional travel management company segment of the industry, guiding organizations through travel consolidations, global program expansions, and providing expertise in customer relations and change management.


Ryan Dotson | Director, Finance

Ryan DotsonRyan has over 10 years accounting experience in both public and private sectors, including auditing for a public accounting firm and accounting for a leading commercial real estate company. Prior to joining Yapta he also ran his own business as a consultant and contract controller for several local tech companies, including Yapta. Ryan quickly saw the true value Yapta adds to its customers as well as its huge growth potential, so after contracting part-time with Yapta for over 3 years, he took the opportunity to join us as a full-time employee and scale the accounting and finance department. Since Yapta is still a small, but growing company, Ryan also heads up most of the HR functions. Ryan is a licensed CPA in Washington State and received his BA in Accounting and Finance from Western Washington University.


Alison Guilbeaux | Director, Business Analytics

Alison GuilbeauxAlison has over 20 years’ experience in travel data, reporting and consulting for managed corporate travel programs. Prior to joining Yapta she worked at Concur (TRX) as a key contributor in the development their hotel consulting, clustering and data reporting products. Earlier, Alison worked at Travelport to lead US market sales by creating programs to support and grow TMC hotel revenues. Additionally, she led the hotel consulting team for Advito (BCD Travel) where she developed end-to-end solutions for managing corporate travel programs including RFPs, GDS rate audits and on-line booking tools. Alison started her career working with hotel companies such as Marriott International, Omni Hotels and IHG.