About Us

Our team is dedicated to saving you money


ur sole focus is to save our customers money. Founded in 2007, Yapta is guided by technology experts and veterans of the travel management industry. We know what it’s like to balance travel budgets, wondering whether it’s better to book now or wait and see. To find the greatest savings, we developed FareIQ™ and RoomIQ™ Intelligent Price Tracking™ services for corporate travel and Yapta price tracking technology for personal travel.

We’re delighted with the results. We’ve tracked pricing on millions of flights, executed over one billion price checks and identified over $550 million in savings for travelers. We look forward to helping you streamline your travel budget.

Leadership team

James Filsinger | President and CEO

Valerie LaymanJames has more than 19 years of experience in the travel industry with proven success in CEO, M&A and Business Development roles within global startups and Fortune 500 companies. Prior to joining Yapta, James was CEO of EZYield.com, Inc. where he was responsible for orchestrating the sale of the company to TravelClick. Earlier in his career, James was CEO and General Manager of Moneydirect, an international joint venture between Sabre Inc. (USA) and Amadeus IT (Spain) that processed over $2.5 billion in travel payment transactions annually. Prior to Moneydirect, he spent more than a decade at Sabre Holdings where he served as VP of New Business Ventures, among other roles within the organization. James is active in the Washington Technology Industry Association (WTIA), and was named one of the Top 25 Most Influential Executives in the Business Travel Industry for 2013.  James holds an MBA and BA in Accounting, both from Washington State University.


Steve Heaps | CFO

Steve HeapsSteve has more than 20 years of experience as a finance executive and management consultant. Most recently he worked for Deutsche Telekom leading the Office of the Chairman for T-Mobile USA. Prior to that, Steve was SVP of the FP&A organization and acted as co-CFO for T-Mobile. He has a strong record of advising senior executives, solving complex business problems, developing SaaS pricing and scaleable business models. A prime focus has been on driving revenue and profit growth, which includes leading multiple cost reduction efforts saving more than $1 billion. Steve also worked for both Ernst & Young and Arthur Andersen in management consulting roles. Steve has a BA in Accounting and a BS in Biology, both from Washington State University.


Valerie Layman | VP, Client & Product Management

Valerie LaymanValerie brings over 20 years of experience developing and executing product and software strategies to help companies manage and grow their business in both the emerging and Fortune 500 markets. Valerie has spent over 8 years focused specifically in the emerging online travel technology space. Prior to leading Yapta’s product management and client management teams, Valerie served as Director of Product Management at Orbitz’ corporate travel division, leading the efforts to bring a consumer product into the managed corporate travel market.  While at Orbitz, Valerie was also responsible for the delivery of Orbitz’ key strategic differentiator, direct-connects to airline suppliers. Prior to her work at Orbitz, Valerie spent 9 years as a process and delivery consultant for Accenture, leading strategy and solution planning initiatives as well as managing complex application development efforts. Valerie has a BS in Marketing and an MBA from Kansas State University.


Patti Elliott | Chief Sales Officer

Patti ElliottPatti, a recognized leader in the travel technology industry, won the coveted Galaxy Award for Lifetime Achievement in Sales Excellence and was identified by the travel technology industry as one of the “Top 10 Most Influential Women” in travel. Prior to joining Yapta, she was the SVP at Executive Conversation, a global sales organization helping Fortune 500 companies improve revenue performance. Patti is credited with the invention of Dealmaker®, a sales tool used by sales executives globally to achieve outstanding sales performance. Notable in her 25 years in sales, she has held positions including SVP with Expedia, CEO of Metropolitan Travel and VP of Galileo International.


Jonathan Wang | Head of Engineering

Jonathan WangJonathan is an accomplished technology entrepreneur, with more than 10 years of experience in established organizations and start-up environments. Prior to joining Yapta, he co-founded and successfully grew QThru, a mobile shopping platform company. He held key Software Development Engineering roles at Research in Motion/BlackBerry and Microsoft, building cloud-based SaaS applications and UI infrastructures for mobile platforms. Earlier in his career, he developed wireless streaming platforms as a Software Systems Engineer for Motorola. Jonathan holds a BS in Electrical Engineering with Minors in Business Administration and Computer Science from the University of Illinois.


Carol Dacunto | Director, Client Services

Carol DacuntoCarol has an extensive corporate travel background that spans 25 years and includes proven success in both client services and product management. Prior to joining Yapta she worked in Senior Account Development and Product Management roles for Orbitz for Business, driving and executing on strategic initiatives focused on online and operational efficiencies. At Orbitz Carol was also responsible for innovating and enhancing the online user experience and integration capability of the booking tool.  She spent a significant amount of time in the traditional travel management company segment of the industry, guiding organizations through travel consolidations, global program expansions, and providing expertise in customer relations and change management.


Jay Languein | Director, Sales

Jay LangueinJay is a seasoned technology sales leader, with more than 15 years of executive experience in online travel and enterprise software. He previously held management positions at travel industry leaders Expedia and Orbitz, where he developed sales processes to create business value for new customers and partners. He was also instrumental in establishing the Hotel and Destination business groups. Prior to joining Yapta, Jay served as Director of Sales, leading the sales efforts in the Northwest region for technology and consulting firms Statera and Neudesic. In these roles, he guided revenue generation strategies and development of enterprise customer relationships. Jay holds a BA from Washington State University.

Board of Directors

Brian Camposano
Senior Vice President, Corporate Strategy at Concur Technologies

Arlene Coyle
Head of Multinational and TMC Business Accounts, Amadeus

David Falter
President and CEO, Antenna International

James Filsinger
President and CEO, Yapta, Inc.

Matt Hulett
CEO, ClickBank

Bill McAleer
Managing Director, Voyager Capital

Board Observer

Scott Wilson
Managing Director, Swiftsure Capital