About us

Our team is dedicated to saving you money


ur sole focus is to save our customers money. Founded in 2007, Yapta is guided by technology experts and veterans of the travel management industry. We know what it’s like to balance travel budgets, wondering whether it’s better to book now or wait and see. To find the greatest savings, we developed FareIQ™ and RoomIQ™ Intelligent Price Tracking™ services for corporate travel and Yapta price tracking technology for personal travel.
We’re delighted with the results. We’ve tracked pricing on millions of flights, executed over one billion price checks and identified over $550 million in savings for travelers. We look forward to helping you streamline your travel budget.

Leadership team

James Filsinger | President and CEO

Valerie LaymanJames has more than 20 years of experience in the travel industry with proven success in CEO, M&A and Business Development roles within global startups and Fortune 500 companies. Prior to joining Yapta, James was CEO of EZYield.com, Inc. where he was responsible for orchestrating the sale of the company to TravelClick. Earlier in his career, James was CEO and General Manager of Moneydirect, an international joint venture between Sabre Inc. (USA) and Amadeus IT (Spain) that processed over $2.5 billion in travel payment transactions annually. Prior to Moneydirect, he spent more than a decade at Sabre Holdings where he served as VP of New Business Ventures, among other roles within the organization. James is active in the Washington Technology Industry Association (WTIA), and was named one of the Top 25 Most Influential Executives in the Business Travel Industry for 2013.  James holds an MBA and BA in Accounting, both from Washington State University. Go Cougs!!


Valerie Layman | Chief Product & Services Officer

Valerie LaymanValerie brings over 20 years of experience developing and executing product and software strategies to help companies manage and grow their business in both the emerging and Fortune 500 markets. Valerie has spent over 8 years focused specifically in the emerging online travel technology space. Prior to leading Yapta’s product management and client management teams, Valerie served as Director of Product Management at Orbitz’ corporate travel division, leading the efforts to bring a consumer product into the managed corporate travel market.  While at Orbitz, Valerie was also responsible for the delivery of Orbitz’ key strategic differentiator, direct-connects to airline suppliers. Prior to her work at Orbitz, Valerie spent 9 years as a process and delivery consultant for Accenture, leading strategy and solution planning initiatives as well as managing complex application development efforts. Valerie has a BS in Marketing and an MBA from Kansas State University.


Aaron Martin | Chief Financial Officer

Aaron MartinAaron is a finance executive with over 12 years of diverse experience in financial leadership, consulting, and public accounting. Prior to joining Yapta, Aaron led the financial planning and analysis function at INRIX, a traffic technology and analytics company. Before INRIX, Aaron led all finance operations at Tellabs Access, a telecom and optical networking company, where he was integral to the company’s successful spin-off from its parent, Tellabs Inc. Aaron’s previous experience also includes manager positions at Cornerstone Research, an economic consulting firm, and PricewaterhouseCoopers. Aaron has a BBA from University of Washington and an MBA from Columbia Business School.


Jonathan Wang | VP, Engineering

Jonathan WangJonathan is an accomplished technology entrepreneur, with more than 10 years of experience in established organizations and start-up environments. Prior to joining Yapta, he co-founded and successfully grew QThru, a mobile shopping platform company. He held key Software Development Engineering roles at Research in Motion/BlackBerry and Microsoft, building cloud-based SaaS applications and UI infrastructures for mobile platforms. Earlier in his career, he developed wireless streaming platforms as a Software Systems Engineer for Motorola. Jonathan holds a BS in Electrical Engineering with Minors in Business Administration and Computer Science from the University of Illinois.


Greg Kott | VP, Sales

Greg KottGreg has over 30 years of experience in software and 17 years in the travel industry, with leadership roles in Business Development, Sales, and as a CEO. Prior to joining Yapta, Greg was President and CEO of Passport Online, Inc. where he led the company to become a leading provider of e-marketing and e-commerce solutions for travel agency distribution channels. Greg has also held executive sales roles in the Electronic Design Automation software industry, including as SVP Worldwide Sales for Summit Design where he developed the North American sales organization, leading to a successful initial public offering. Greg holds a BS in mechanical engineering from the University of Washington.


Carol Dacunto | Director, Client Services

Carol DacuntoCarol has an extensive corporate travel background that spans 25 years and includes proven success in both client services and product management. Prior to joining Yapta she worked in Senior Account Development and Product Management roles for Orbitz for Business, driving and executing on strategic initiatives focused on online and operational efficiencies. At Orbitz Carol was also responsible for innovating and enhancing the online user experience and integration capability of the booking tool.  She spent a significant amount of time in the traditional travel management company segment of the industry, guiding organizations through travel consolidations, global program expansions, and providing expertise in customer relations and change management.


Ryan Dotson | Director, Finance

Ryan DotsonRyan has over 10 years accounting experience in both public and private sectors, including auditing for a public accounting firm and accounting for a leading commercial real estate company. Prior to joining Yapta he also ran his own business as a consultant and contract controller for several local tech companies, including Yapta. Ryan quickly saw the true value Yapta adds to its customers as well as its huge growth potential, so after contracting part-time with Yapta for over 3 years, he took the opportunity to join us as a full-time employee and scale the accounting and finance department. Since Yapta is still a small, but growing company, Ryan also heads up most of the HR functions. Ryan is a licensed CPA in Washington State and received his BA in Accounting and Finance from Western Washington University.


Jay Languein | Director, Sales

Jay LangueinJay is a seasoned technology sales leader, with more than 15 years of executive experience in online travel and enterprise software. He previously held management positions at travel industry leaders Expedia and Orbitz, where he developed sales processes to create business value for new customers and partners. He was also instrumental in establishing the Hotel and Destination business groups. Prior to joining Yapta, Jay served as Director of Sales, leading the sales efforts in the Northwest region for technology and consulting firms Statera and Neudesic. In these roles, he guided revenue generation strategies and development of enterprise customer relationships. Jay holds a BA from Washington State University.


Mark Roth | Director, Product

Mark RothMark has over 20 years experience in both the corporate and consumer travel workspace. Prior to joining Yapta he spent 10 years working as Product Manager for Expedia’s Global Supply Organization and business development teams in the US and Europe partnering with airline, hotel and GDS suppliers on a number of projects designed to bring innovative technologies to life. Earlier, Mark worked for Travelport/Galileo for a number of years in a variety of product and project management roles that focused on improving online booking tools and optimizing agency front and back automation products. Mark studied journalism at both Indiana University and University of Cincinnati. Go Bearcats.

Board of Directors

Brian Camposano
Senior Vice President, Corporate Strategy at Concur Technologies

James Filsinger
President and CEO, Yapta, Inc.

Matt Hulett
Entrepreneur in Residence, Pioneer Square Labs

Bill McAleer
Managing Director, Voyager Capital

Tom Palmersheim
Vice President, Head of North America Strategy & Corporate Development, Amadeus

Sterling Wilson
President and CEO, Shiftboard

Board Observer

Scott Wilson
Managing Director, Swiftsure Capital